In the digital expanse, Mortx, a visionary AI agency, faced a monumental challenge: to fuse the complexity of technology with the simplicity of a gentle tide. Inspired by this challenge, we crafted a unique approach for Mortx, where the letter ‘M’ in their name emerged as waves. This intentional choice echoed Mortx’s commitment to seamless user experiences amid digital complexities, where the harmony of black and white in their logo mirrored the delicate balance they achieved in their innovative designs. Symbolizing not just their brand but a profound ethos: digital solutions should be as smooth and intuitive as the natural ebb and flow.